
Logo for extreme cold gear clothing that provides intense insulation with the ability to compress to an unusually small size for minimum bulk and weight.
Bivvy Wear Logo
Brigade Quartermasters - Action Gear
Brigade Quartermasters markets high quality military/law enforcement gear and clothing. Their catalog was known as Brigade Quartermasters, while their retail packaging (distributed through military PX’s) used the brand name Action Gear and their online URL was actiongear.com. The new look and tagline I created, “Mission: Deliver the Goods to the Good Guys!™” integrated their split brand identity and was a big hit with customers, employees and vendors.






Always Coca-Cola Logo

I designed this logo to be used on packaging and point-of-sale in the U.S. promotions of the Always Coca-Cola campaign. This version became so popular it was eventually used across all media and around the world. An interesting side-note, I had only been working at Coke for about 6 months and was not asked to work on this project. I couldn't resist the challenge and gave it a shot. This design was selected out of the hundreds of options submitted by several design firms.












